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Dec 19, 2023

Growerstock Unveils PAL: A Chat-Enabled, AI-Powered Procurement Companion

LOS ANGELES, CA, DECEMBER 19, 2023 – Growerstock proudly unveils their Procurement Automated Liaison, or PAL for short, a cutting-edge, patent-pending AI assistant soon to be an integral part of Growerstock's Enterprise Sourcing Platform. Set to revolutionize the procurement experience of perishable goods, PAL employs the most advanced artificial intelligence and machine learning technologies to catalyze a transformation in industry practices.

Tony Nuovo, CEO of Growerstock, reveals, "The development of PAL marks a pivotal transition toward a modern procurement paradigm. It signifies our dedication to innovation, with natural language processing at the core of simplifying sourcing complexities. PAL is more than a tool—it's a visionary predictor of the future, reshaping both efficiency and strategic decision-making within procurement of perishable goods."

PAL's launch introduces transformative benefits, including:

● Improved sourcing efficiency through intelligent, automated workflows.

● An intuitive and seamless user experience, facilitated by the AI's advanced natural language communication abilities.

● Enhanced strategic decision-making, supported by the AI’s comprehensive deep learning and trend analysis.

Nuovo further comments, "PAL is poised to be an essential partner within the fresh produce sector, revolutionizing everyday operations and greatly enhancing the sourcing experience."

Growerstock extends an invitation to any unregistered supplier to join their platform at no cost, thus allowing PAL to become acquainted with their offering. This initiative will enable PAL to effectively represent their brands to buyers on the lookout for fresh, new supplier options.

For additional information about PAL and how this innovative AI assistant can transform your procurement processes, please visit www.growerstock.com/pal


Apr 12, 2021

Growerstock Launches Cloud Procurement Software, e-Price Sheet, and Market Intelligence Tool Serving the Fresh Produce Industry

 LOS ANGELES, CA APRIL 12, 2021 – Growerstock, the award winning digital platform connecting agricultural buyers with suppliers, today announced the launch of Growerstock Cloud, the company’s new cloud-based service. Growerstock Cloud is now available to all professional produce organizations. It brings together Growerstock’s eProcurement, ePrice sheet, marketplace, daily deals, and USDA insights and analytics features into a single online suite – accessible anytime, anywhere.

 “Collaboration is critical to business growth, both within a buyer’s organization and with its supply chain partners,” said Tony Nuovo, CEO, Growerstock. “Growerstock Cloud provides fresh produce businesses with a powerful and comprehensive collaboration tool, similar to what buyers in other industries have been using successfully for years.”

Growerstock Cloud is available in a range of monthly subscription plans designed to meet the needs of businesses of all sizes. This innovative, new service helps buyers stay on the “same page” with suppliers, whether they are down the hall or around the world. From any device, buyers can compare prices and product availability, negotiate offers, issue a purchase order, track changes, send instant messages, manage and share images and documents, and find new suppliers.

“Our partners represent some of the best-known and most trusted brands in the industry,” said Marc Levin, COO, Growerstock. “We look forward to continuing to grow what is rapidly becoming a massive partner ecosystem, served by the power of Growerstock Cloud.”

Growerstock Cloud has been in development and intensive hands-on product testing for three years. The user-friendly cloud-based service has been specifically designed to meet the needs of fresh produce buyers and suppliers. During beta testing last year, Growerstock Cloud processed thousands of transactions and received overwhelming positive feedback from its diverse group of testers.

"The Growerstock Cloud has increased my team’s ability to better understand and leverage our complete purchasing cycle. Utilizing the most up-to-date information we’re able to make better purchasing  decisions when it matters most,” said Daniel Corsaro, President, Indianapolis Fruit. “Growerstock has redefined how we evaluate our supply chain and buy at Indy Fruit. We plan to continue taking advantage of this new tool to improve our entire product life cycle and customer service levels”.


Sep 10, 2020

Growerstock Awarded ‘Best Trading Solution for 2020’ by International AgTech Breakthrough Awards

 LOS ANGELES, SEPTEMBER 10, 2020 – Growerstock, the award winning digital platform connecting agricultural buyers with suppliers, announced today it has been selected as ‘Best Trading Solution for 2020’ by the AgTech Breakthrough Awards. The annual event highlights the best technologies, companies, and AgTech solutions around the globe.

 “We are honored to be awarded the prestigious AgTech Breakthrough Award for Best Trading Solution for 2020,” said Tony Nuovo, CEO, Growerstock. “Our team is dedicated to adapting technology solutions that other industries have been using successfully for years to support the long-term growth and sustainability of agriculture worldwide. With Growerstock, we’re changing the game for small and mid-sided produce buyers and sellers, giving them the mobile technology tools, they need to compete in a global economy.”  

 The annual AgTech Breakthrough Awards recognize innovative companies and technology solutions in a range of agricultural and food technology categories, including precision agriculture, yield forecasting, IoT, soil sensing, automation and robotics, and integrated farm management. The 2020 awards program attracted more than 1,750 nominations from leading AgTech companies all over the world.

 “2020 has been an especially critical year for AgTech as the global pandemic has hyper-focused priority around our global food supply chain and agriculture industries,” said Bryan Vaugh, managing director at AgTech Breakthrough. “Technological advancements in all aspects of AgTech are helping address these challenges, transforming the agricultural industry far beyond what we once thought was possible. We are excited to see the explosive growth in nearly every sector of the AgTech landscape and we extend a sincere congratulations to all the exceptional 2020 AgTech Breakthrough Award winners!”

 AgTech Breakthrough Award nominations are evaluated by an independent panel of experts within the AgTech industry, with the winning products and companies selected based on a variety of criteria, including most innovative and advanced products and services.

About AgTech Breakthrough Awards

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the AgTech Breakthrough Awards program is devoted to honoring excellence in agricultural and food technologies, services, companies and products. The AgTech Breakthrough Awards program provides a forum for public recognition around the achievements of AgTech companies and solutions in categories including farm management, indoor farming, automation, IoT and robotics, food quality, analytics and more. For more information visit AgTechBreakthrough.com.


Oct 15, 2019

“Ag Millennials” Welcome the Future of B2B Trading With the Launch of Growerstock’s Mobile App
Growerstock empowers Ag partners to trade when and how they want

LOS ANGELES, OCTOBER 15, 2019 – Growerstock announced today that it has launched the Growerstock IOS App. This launch instantly boosts procurement speed on the Growerstock platform and further fuels the rapid growth of the Growerstock Network.

Pew Research reports that there are more ‘First Digital Generation’ Millennials in the workforce than any other age-group and 73% report they are involved in purchase-making decisions. As Millennials increase spending power and influence on the farm, the Growerstock solution provides the digital experience that this generation demands.

Optimized for mobile, the Growerstock IOS App gives buyers and sellers the ability to trade, track and communicate securely from anywhere. From beach, to ski slope, to the golf course - push notifications alert members when an opportunity presents itself for immediate action. Deal makers will never miss an opportunity and can keep tabs on active trades with the intuitive IOS App.

“Technology enables agility, which is critical to the future success of the Ag Industry. With this launch, we have created the most robust and agile mobile trading app available to produce professionals today," said Tony Nuovo, co-founder and CEO of Growerstock. “We are excited to bring a superior level of mobile service to a rapidly changing industry.”


Oct 22, 2018

One-Click Solution from Growerstock Set to Transform Fresh Produce Buying
Industry experts and mobile innovators partner to launch online trading platform, creating greater access for buyers and sellers in fresh produce industry.

LOS ANGELES, CA, OCTOBER 22, 2018 – Today, Growerstock announced the public launch of its innovative, time-driven trading platform for the fresh produce industry, instantly matching buyer requests with verified sellers.  

According to USDA/NASS reporting, the U.S. Farming Gross Merchandise Volume (GMV) of fruits and vegetables accounts for over $100 billion annually. This massive industry relies largely on antiquated systems and time-consuming processes to buy and sell fresh produce. Developed by a team of industry experts and mobile technology innovators, Growerstock is a secure online marketplace where buyers can easily and quickly locate and purchase fresh produce in exactly the pack they require.

Growerstock significantly shrinks the time and effort devoted to sourcing, purchasing and tracking. The platform’s quick hassle-free workflows, mobile apps, smart tools and services boost a buyer’s productivity, enabling them to instantly notify a network of pre-approved sellers, then secure a deal in just minutes, from anywhere. By design, the Growerstock platform reduces time required for the buying and selling process, providing freedom to pursue other important tasks.

Tony Nuovo, co-founder and CEO of Growerstock, states: “While a digital marketplace isn't a new idea, our team’s track record for delivering innovative solutions, combined with an intense understanding of industry challenges, has uniquely positioned us to build – from the inside out – what is simply the best fresh produce trading platform available. We are excited to have greatly improved efficiencies and enabled acceleration of fresh produce sales. Too much precious time is lost searching for buyers and sellers in an industry where commodities quickly lose nutrients, freshness and value. Growerstock is fresh off the blocks, yet private testing and reviews have been stellar and our mission is clear; we will drive efficiency through innovation so consumers everywhere can enjoy the healthiest and freshest produce available.”

Growerstock’s board of advisors is comprised of industry veterans who see the benefit of enhancing their existing sales process with this streamlined approach to fresh produce sales. Growerstock was featured as a 2018 Innovation Award Finalist at United Fresh’s Annual Conference & Expo in Chicago.

Growerstock is available to buyers across all U.S. territories. Sellers are actively being added in key shipping points throughout the country, with preference (initially) to California, Texas and Florida.